Build Authority, Win Work: Turning AEC Expertise into a Business Development Advantage

Your firm is full of expertise. The firms that win are the ones that know how to turn that expertise into compelling stories that make their firm visible.

In this session, Julia Bonner, president of Pierce Public Relations, will share how AEC marketing and BD professionals can turn their firm’s knowledge into thought leadership that builds credibility and visibility, attracts talent and supports business development. Using real AEC client examples, attendees will learn how to uncover stronger stories, engage technical experts and build visibility that helps their firms become known and trusted before an RFP ever hits their inbox.

Julia Bonner is the founder and president of Pierce Public Relations, a certified woman-owned agency specializing in public relations and marketing for the architecture, engineering, and construction industry across the country. A trusted advisor and industry authority, she helps AEC firms build credibility, rise above the noise and translate expertise into visibility that attracts clients, top talent and ultimately wins more work.